Layers of Advanced Mobile Fraud Protection - Protect360 - AppsFlyer

 

SDK & Hashing Authentication

Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing before a single install or event is recorded.

Automated Protection Against

Bots and SDK Spoofing

Man-in-the-middle attacks

Rebroadcast postbacks

SiteID and IP Blacklisting

Blocks IP addresses and SiteIDs identified as actively perpetrating fraud.

Automated Protection Against

Click and install fraud from server-based simulators

Sub-publishers actively perpetrating fraud

DeviceRankTM

DeviceRank blocks attribution of clicks, installs and in-app activity from devices known to be fraudulent.

Automated Protection Against

Click and install fraud from device farms

Devices identified as part of device farms.

Device farms running DeviceID Reset Fraud

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CTIT, Conversion and Multi-Touch Analyses

Analyzes click-to-install-time, click-to-install conversion rates and multi-touch contribution rates to identify and address aberrant distribution trends at the publisher and sub-publisher level.

Automated Protection Against

Install and Receipt Validation

Validates installs (on iOS) and revenue transactions (iOS and Android) with The App Store/Google Play.

Automated Protection Against

Fraudulent installs

Referrer hijacking (a type of Install hijacking)

Fraudulent revenue events

Validation Rules (beta)

This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign. All settings are fully transparent to networks.

Protects against

Mismatched geo or app versions

Live Alerts

Notifies the right members of your team via email, Slack or the AppsFlyer mobile app when specific events or thresholds are met, such as a high concentration of, or a large number of new devices based on DeviceRankTM ratings.

Protects against

Emerging sources of fraud

Machine Learning

Machine learning continuously updates the Protect360 platform. Fraud blacklists, DeviceRank ratings, bot signatures and behavioral anomalies are updated based on over 35 billion new data points collected daily. Automatically blocks known fraud, and flags aberrant trends for further analysis by our data scientists.

Protects against

Emerging sources of fraud and expedites platform protection against new types of fraud

Fully Transparent Reporting

Detailed reporting on all fraud blocking, savings and activity. Account-level reporting provides cross-app savings and insights, with the option to dive deeper by app, geo, partner, campaign and more.

All fraud is blocking and savings are reported in aggregate and by fraud type, with full raw data exports and MasterAPI access available for further analysis. Dedicated fraud dashboards allow advanced marketers to dive even deeper, identifying where they may want to customize their protection with Validation Rules or keep an eye on an emerging trend with Live Alerts.

In addition to rejected install postbacks and raw data logs for integrated partners, marketers can enable transparent fraud reporting, granting their ad network partners access full fraud analysis of their traffic. This helps ad networks ensure that they are sending only high-quality, legitimate traffic and avoids the headache of billing reconciliations.

Protects against

Emerging sources of install and click fraud

Lengthy reconciliation negotiations