Increasingly, smart marketers are shifting from a channel-based strategy to people-based marketing. Rather than optimizing mobile, web and retail conversions in silos, businesses are connecting their attribution and engagement data to create unified, people-based insights. This user-centric, cross-channel approach holds incredible promise: delivering better insights and customer profiling, cross-platform audience management, improved user acquisition and cross-platform personalization and engagement.
Your customers view your business as a single brand across every channel.
People-based marketing allows you to do the same.
By connecting user-level mobile attribution and engagement data with traditional marketing channel analytics, AppsFlyer helps the world’s leading brands utilize a next-generation people-based approach to planning, measurement, segmentation, automation and optimization.