Show Me the Data: Common Mobile Analytics Reporting Paths [Cheat Sheet]
|Dashboard: A self-service and password-protected web interface where aggregated data is presented using advanced data visualizations.|
|Excel (CSV): Raw data presented in aggregated or user levels|
Pull API: A method in which the advertiser pulls a bulk of data in regular
intervals (usually hourly or daily)
Push API: A method in which the measurement provider pushes data to the advertiser
in real time with information on a specific event.
Marketer Personas That Best Fit Each Method