Show Me the Data: Common Mobile Analytics Reporting Paths [Cheat Sheet]
| Dashboard: A self-service and password-protected web interface where aggregated data is presented using advanced data visualizations. | ||
| Excel (CSV): Raw data presented in aggregated or user levels | ||
Pull API: A method in which the advertiser pulls a bulk of data in regular intervals (usually hourly or daily) | ||
Push API: A method in which the measurement provider pushes data to the advertiser in real time with information on a specific event. | ||
Marketer Personas That Best Fit Each Method
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