The 3 Waves of App Marketing: Which One Are You Riding? [Presentation]
With the explosive growth in app usage, the app marketing space has seen some major shifts – or waves – in recent years. When the industry first began to scale, the focus was all on volume – on getting as many users as possible to download your app. But as the market evolved, relying on installs no longer became a viable option. Instead, the focus shifted to app engagement, and for some early adopters to ROI measurement.
The following presentation breaks down what marketers riding each wave are / should be measuring. The only question is which wave are you riding and what will it take for you to jump to a higher wave?