6 Hacks to Make the Most of Retargeting on Mobile | AppsFlyer

6 Hacks to Make the Most of Retargeting on Mobile [Mobile Story]

Retargeting has a big part in delivering what marketers are after – a personalized user experience across multiple touchpoints. It’s all but mainstream on the web and gaining traction fast on mobile (56% according to an AdRoll survey).

The following mobile story tells the story of how to make retargeting a success in your mobile strategy by: using deeplinking, setting frequency cap, using HTML5, measuring everything, running with networks that support rich in-app events and making the most of mobile-driven bidding.

Enjoy!