The AppsFlyer Performance Index – Indonesia Edition 2017
The 250-million strong Indonesian market is the fastest-growing media market in Southeast Asia, according to eMarketer, making it highly attractive for marketers. Although mobile still represents a relatively small percentage of total ad spend in the country, it is growing at a rapid rate: from $190 million this year to a projected $367 million by 2020.
How big is mobile in Indonesia? Market researcher GfK found that 93% of Indonesia’s internet users access the web via their mobile devices rather than desktops, as locals spend an average of 5.5 hours a day accessing an average of 46 apps and web domains with their mobile device each day.
With the mobile market taking off, AppsFlyer is pleased to release its first ever (and industry-first) edition of The AppsFlyer Performance Index – Indonesia 2017, ranking the best media sources for app marketers targeting this massive market.
The report includes volume, retention and power rankings for both gaming and non-gaming apps. Download it by clicking on the box below!