Don't Let 'Quantity Over Quality' Be Your Mobile Mantra | AppsFlyer

Don’t Let ‘Quantity Over Quality’ Be Your Mobile Mantra

As app marketing evolves, smart marketers are now placing more weight on measuring post-install metrics to understand which users coming from which channels/networks/campaigns engage with their app in a meaningful way (and which do not).

The presentation explores the three waves of app marketing – acquisition, engagement, and ROI – educating marketers on what can and should be measured to make the most of their app marketing campaigns.

The deck was presented at a joint AppsFlyer-Google meet-up in London last week titled “App Marketing: Value vs. Volume”.


Download the Presentation