Measuring & Optimizing Your Facebook App Campaigns [Free Guide]
Facebook has established itself as the leader in the app marketing ecosystem thanks to an extremely successful transition to the mobile-first era. The social giant is the most popular media source for app marketers because of its ability to deliver scale and performance thanks to heaps of data at its disposal.
With so much data, app marketers stand to gain lots of insights about their audience, and take campaign optimization to the next level. But the only way to measure this data and eventually extract these precious insights is to add the Facebook SDK or the SDK of one of is official measurement partners.
The Definitive Guide to Measuring, Analyzing & Optimizing Your Facebook App Campaigns explores how to accurately measure your Facebook campaigns, which measurement approach suits your goals and how to leverage all this data to drive Facebook campaign ROI.
Enjoy the read!