Mobile Fraud: Marketers’ Massive Hidden Threat [Forrester Study]
In a recently commissioned study conducted by Forrester Consulting on behalf of AppsFlyer this December, marketers were surveyed about their top challenges and goals for mobile marketing in the upcoming year. In this survey, Forrester polled 250 marketers whose companies spend at least $1 million a month on digital advertising. In the study, you will discover the top challenges facing advertisers on mobile, how much they are exposed to fraud, and the best strategies for combating mobile fraud.
KEY FINDINGS IN THE REPORT
- 70% of the enterprise marketers surveyed for this report are increasing their budgets for mobile advertising over the next 12 months
- 43% of marketers in the report cite that the amount of fraud they are subject to has increased over the last 12 months
- Only 19% of enterprise marketers have systematic fraud prevention in place, but this number will likely jump in 2018 as 92% said combating mobile fraud was a high or critical priority for the next 12 months