Setting Up Your App Campaigns on Facebook [Free Guide]
The secret behind Facebook’s meteoric success in the past 1-2 years can be attributed to just how well the social giant adapted to the mobile-first era. With the vast majority of its revenues coming from mobile, Facebook is mobile-first company. That means its offering for app marketers is robust – providing a top quality channel where they can drive both scale and performance.
As the media source with the highest share of the app marketing pie, understanding how to build the strongest possible foundations for your app install and Custom Audiences campaigns is a prerequisite to success.
The Complete Guide to Setting Up Your App Campaigns on Facebook will do just that: it will, among many other things, explore the different targeting options available for mobile, pinpoint the best creative to drive installs with lots of examples, and map the pros and cons of Facebook’s pricing models and how they apply to each type of business.