TET holiday shopping
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Vietnamese TET Holiday Shopping Insights 2018

One of the more exciting emerging markets in both the overall Asia-Pacific and Southeast Asian regions, Vietnam’s New Year, or TET, offers ample opportunity for app marketers to capitalize on the festive spirit. Although some differences still do exist, TET is an excellent holiday for iOS and Android app marketers alike, both before and after the celebration itself as holiday deals carry on in full force.

To help prepare for the upcoming TET, we’ve created our 2018 TET Holiday Shopping Insights report, which includes the following: 

  • Pre- and post-holiday organic install growth
  • Platform market share and growth rates
  • Consumer buying habits and cultural considerations
  • Retargeting insights
  • Revenue breakdown
  • And more! 

It’s time for TET!