The Mobile Video Gold Rush [Podcast]
Mobile video advertising is driving the growth of the entire industry. From being non-relevant only a few years ago, improved mobile phones and infrastructure, in addition to much cheaper data plans means conditions are in place for this ad unit to take off.
To get an insider’s view on this red hot format, Mobile Marketing Waves spoke with Colin Behr – the VP of Business Development at leading mobile video ad network Vungle – who offered his insights and best practices on how to make the most of mobile video advertising.
Listen to the podcast: