Finding Your True North With True ROI [Mobile Story]
ROI is the most important yet also most dreaded acronym in mobile advertising. Indeed, there is a significant gap between perception and reality when it comes to the ability to even measure mobile ROI. In fact, about 1 in 2 marketers don’t even measure it. But the reality is that mobile measurement is mature (already beyond the maturing stage), which makes it very easy to measure the ROI of your mobile marketing campaigns.
The following presentation will show you, in a Matrix-themed story line, how to find your True North and pinpoint your True Mobile ROI with proper measurement (best viewed in full screen).