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How Marketers Can Stay Safe From Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]

Mobile advertising is one of the most if not THE most effective way to drive app downloads. Yet, too many advertisers are plagued by mobile ad fraud. They are over-spending on mobile advertising and placing poor bets because they lack insights around their spend.

Part 1 – The importance of Mobile

  • Importance of mobile apps in their broader portfolio of digital or mobile experiences
  • Impact of mobile ad fraud on their investments
  • Steps they can take to ensure their advertising dollars are well spent to drive intended outcomes such as app downloads

Part 2 – The DNA of Mobile Ad Fraud

  • Common types of fraud and how to identify it
  • When ROI becomes dangerous
  • How to fight fraud

 

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