Staying Safe from Mobile Ad Fraud with Guest Presenter from Forrester [Webinar Replay]
Mobile advertising is one of the most if not THE most effective way to drive app downloads. Yet, too many advertisers are plagued by mobile ad fraud. They are over-spending on mobile advertising and placing poor bets because they lack insights around their spend.
Part 1 – The importance of Mobile
- Importance of mobile apps in their broader portfolio of digital or mobile experiences
- Impact of mobile ad fraud on their investments
- Steps they can take to ensure their advertising dollars are well spent to drive intended outcomes such as app downloads
Part 2 – The DNA of Mobile Ad Fraud
- Common types of fraud and how to identify it
- When ROI becomes dangerous
- How to fight fraud