Mobile gaming guide on genre affinity matrix | AppsFlyer
Gaming genre category affinity matrix

The mobile gaming genre affinity matrix

Do you know how many Casual players also play Action games? Do Role Playing gamers play Puzzle games? What is the most popular genre among Social Casino players that is not Social Casino?

The connections between the 17 different gaming genres are vast and complex, and often hidden. From portfolio diversification, to segmentation and monetization, they hold the key to important decisions for developers and marketers alike. 

To uncover the data, we’ve created the gaming genre affinity matrix based on an analysis of over 350 million devices.

What’s inside:

  • Global and platform level matrix
  • Matrix data in top markets across the globe
  • Platform breakdown in strong iOS markets
  • How marketers can leverage genre affinity data


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