Strategy Games Data Benchmarks - North America, Q1 2017 | AppsFlyer

Strategy Games Data Benchmarks – North America, Q1 2017

Mobile gaming has undoubtedly been a primary driving force in the explosive growth of the app economy. This trend is expected to continue its upward trajectory in the coming years.

Among mobile gaming, strategy games in particular are extremely popular, and the strength of this sub-category is one of the main reasons the gaming app market is so successful. Starting with top hits like Kingdoms at War, and with massive success stories like Clash of Clans, Clash Royale, Boom Beach, Game of War, Castle Clash and many others, it comes as no surprise that strategy games are big business.

But in order to compete in a highly-competitive environment, strategy gaming marketers need to be on their game all the time when it comes to the use of data. To understand how strategy game marketers match up against their competitors, we’ve compiled a Strategy Games Data Benchmarks report, featuring aggregated data from hundreds of apps running campaigns in North America during the first quarter of 2017. The report offers detailed benchmarks on key metrics, and is the industry’s most comprehensive data study on mobile strategy games to date.

As the following graph shows, keeping strategy game app users playing over time is a real challenge – across both Android and iOS.

What other benchmarks are included in the report?

  • [More] Retention rates (Android/iOS, Organic/Non-Organic)
  • Lifetime user engagement strategy gaming marketers can expect from a single app install
  • Average revenue per user (Android/iOS, Organic/Non-Organic)
  • The AppsFlyer Performance Index, ranking the best media sources for Strategy Games in North America – plus a bonus section focusing on Western Europe

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