The AppsFlyer Performance Index for Gaming – Q3 2015 [Data Study]
The AppsFlyer Performance Index is back with another study zooming in on the gaming vertical. With over 100 million non-organic installs from nearly 1,000 of AppsFlyer’s gaming apps, we rank the top 25 media sources in retention on both iOS and Android.
With retention becoming one of the most important metrics for game developers, knowing which sources are able to deliver loyal users is the key to driving lifetime value and sustainable commercial success.
The index also includes the AppsFlyer Power Ranking which ranks the top 25 sources by factoring both retention and the number of installs. This enables advertisers to pinpoint media sources that are able to deliver high-quality users, at scale.
- When it comes to retention, Twitter and Facebook prove their data reigns supreme on Android, but when adding scale Twitter drops and Facebook elevates to top spot
- Video ads on mobile are extremely effective for gaming developers – on both iOS and Android
- 13 networks have made it to the power ranking in both Android and iOS
Find out which media sources stand out from the crowd.