Getting Started With Mobile Attribution & Marketing Analytics [Guide]
In the mobile-first era, competition in the app stores has gone through the roof. That’s why apps that want to generate quality users at scale cannot rely on app store discovery alone. They must rely on driving non-organic installs via marketing campaigns. But to make the most of these efforts, they need to dive deep in to the data to maximize their LTV and ROI. The basis of optimization is proper measurement. Despite the fragmentation of the mobile space, advanced platforms can make use of multiple cookie-less identifiers to enable highly accurate measurement at scale.
Getting Started With Mobile Attribution & Marketing Analytics is the industry’s most comprehensive guide for marketers who are at the early stages of mobile promotion. Among the topics discussed are:
- Mapping the mobile marketing and analytics ecosystem
- Measuring attribution using multiple identifiers
- Understanding attribution lookback windows
- Utilizing marketing analytics to maximize the LTV and ROI of your campaigns
- And much more!