MAMA Berlin: Top Mobile Marketing Experts Share Their Knowledge
AppsFlyer’s MAMA Berlin event on March 23, 2017 assembled a top lineup of app marketing experts from various verticals, and it’s all here, presented in video, in full. Just click on the link of the content that interests you and watch. But before that, the highlight reel. Enjoy!
- What Does it Take to Build and Run a Marketing Team for the Top Gaming Studio in Germany? (Goodgame Studios, AppsFlyer)
- Crowd Favorite: The State of App Marketing in DACH-Q1 2017 (AppsFlyer) – Includes Full PDF Version
- How to Generate Mobile Engagement from TV Advertising with Richard Harless (Shazam)
- Crowd Favorite: Fireside Chat: The Story Behind Building Europe’s Largest News App (upday, Axel Springer)
- Quality vs. Quantity: To Incentivize or Not to Incentivise? (MyTaxi)
- The 7 Habits of Highly Effective Mobile Marketers (Blinkist)
- How to Avoid Shitty Reviews for Your App on the App Store (Delivery Hero)
- Panel Discussion: The Many Faces of Mobile Data
- Ad Monetization: Great Opportunities, Grave Pitfalls (Xyrality)
- Launching a Leading International Brand in a Mobile Era (La Redoute)
- Crowd Favorite: Linking ASO & Mobile Paid Search Data to Fuel Your Apps Store’s Visibility (8fit)
- Panel Discussion: If Gaming is Leading the Flock- What’s the Next Gold Rush?
- Building a Business Through Apps (App Annie)
- Panel Discussion: Agents of Success! Scalability, Transparency and Accountability in The Data Age
What Does it Take to Build and Run a Marketing Team for the Top Gaming Studio in Germany?
Thomas Zimmermann, Marketing and Growth Expert (former CMO at Goodgame Studios) | Ben Jeger, Manager Director- DACH, AppsFlyer
The State of App Marketing in DACH-Q1 2017
Ben Jeger, Managing Director and Jacob Hertz, Partner Development Manager- EMEA, AppsFlyer (click here to get the PDF version of the report)
How to Generate Mobile Engagement from TV Advertising with Richard Harless
Country Manager, Germany, Shazam
Fireside Chat: The Story Behind Building Europe’s Largest News App
Peter Würtenberger, CEO, upday (former EVP at Axel Springer) | Oren Kaniel, CEO & Co-Founder, AppsFlyer
Quality vs. Quantity: To Incentivize or Not to Incentivise?
David Llewellyn, Head of Marketing, EMEA, MyTaxi
The 7 Habits of Highly Effective Mobile Marketers
Gessica Bicego, Head of Performance Marketing, Blinkist
How to Avoid Shitty Reviews for Your App on the App Store
Raul Truckenbrodt, Senior Mobile Marketing Manager, Delivery Hero
Panel Discussion: The Many Faces of Mobile Data
Moderator: Daniel Rieber, Vice Chair, MMA
VP Marketing, Adsquare
Mario Dietrich, Global Head of Performance Marketing, Lovoo
Tamara Ziegler, Mobile Apps Marketing Manager, Stylight
Erik Preusker, Lead Conceptual Design, Netshops Commerce
Dora Nikolova, Growth Marketing Manager, Here
Lior (Leo) Barak, Marketing Analyst Manager, Zalando
Ad Monetization: Great Opportunities, Grave Pitfalls
Andrea Köster, Mobile Marketing Manager, Xyrality
Launching a Leading International Brand in a Mobile Era
Anna Faure, Traffic Manager, La Redoute
Linking ASO & Mobile Paid Search Data to Fuel Your Apps Store’s Visibility
Thomas Petit, Growth Tema Member, 8fit
Panel Discussion: If Gaming is Leading the Flock- What’s the Next Gold Rush?
Moderator: Saikala Sultanova, Head of User Acquisition, Space App Games
Deniz Zayifoglu, User Acquisition Lead, Flaregames
Alexander Krug, CEO & Founder, SOFTGAMES
Artem Petukhov, Head of Marketing, Pixonic
Building a Business Through Apps
Martje Abeldt, Territory Director for Central Europe and CIS, App Annie
Panel Discussion: Agents of Success! Scalability, Transparency and Accountability in The Date-Age
Moderator: Daniel Kahtan, Sr. Director of Agency Alliances
Richard Harless, Country Manager, Germany, Shazam
Johannes von Cramon, Managing Director, Growfirst
Christian Eckhardt, Co-Founder, Customlytics
Menso De Buhr, Head of Publisher Management, Ströer
Ido Bar-Oz, Mobile Growth, KAYAK