MAMA Berlin: Top Mobile Experts Share Knowledge | AppsFlyer

MAMA Berlin: Top Mobile Marketing Experts Share Their Knowledge

AppsFlyer’s MAMA Berlin event on March 23, 2017 assembled a top lineup of app marketing experts from various verticals, and it’s all here, presented in video, in full. Just click on the link of the content that interests you and watch. But before that, the highlight reel. Enjoy!


What Does it Take to Build and Run a Marketing Team for the Top Gaming Studio in Germany?
Thomas Zimmermann, Marketing and Growth Expert (former CMO at Goodgame Studios) | Ben Jeger, Manager Director- DACH, AppsFlyer


The State of App Marketing in DACH-Q1 2017
Ben Jeger, Managing Director and Jacob Hertz, Partner Development Manager- EMEA, AppsFlyer (click here to get the PDF version of the report)


How to Generate Mobile Engagement from TV Advertising with Richard Harless
Country Manager, Germany, Shazam


Fireside Chat: The Story Behind Building Europe’s Largest News App
Peter Würtenberger, CEO, upday (former EVP at Axel Springer) | Oren Kaniel, CEO & Co-Founder, AppsFlyer


Quality vs. Quantity: To Incentivize or Not to Incentivise?
David Llewellyn, Head of Marketing, EMEA, MyTaxi


The 7 Habits of Highly Effective Mobile Marketers
Gessica Bicego, Head of Performance Marketing, Blinkist


How to Avoid Shitty Reviews for Your App on the App Store
Raul Truckenbrodt, Senior Mobile Marketing Manager, Delivery Hero


Panel Discussion: The Many Faces of Mobile Data
Moderator: Daniel Rieber, Vice Chair, MMA
VP Marketing, Adsquare
Mario Dietrich, Global Head of Performance Marketing, Lovoo
Tamara Ziegler, Mobile Apps Marketing Manager, Stylight
Erik Preusker, Lead Conceptual Design, Netshops Commerce
Dora Nikolova, Growth Marketing Manager, Here
Lior (Leo) Barak, Marketing Analyst Manager, Zalando


Ad Monetization: Great Opportunities, Grave Pitfalls
Andrea Köster, Mobile Marketing Manager, Xyrality


Launching a Leading International Brand in a Mobile Era
Anna Faure, Traffic Manager, La Redoute


Linking ASO & Mobile Paid Search Data to Fuel Your Apps Store’s Visibility
Thomas Petit, Growth Tema Member, 8fit


Panel Discussion: If Gaming is Leading the Flock- What’s the Next Gold Rush?
Moderator: Saikala Sultanova, Head of User Acquisition, Space App Games
Deniz Zayifoglu, User Acquisition Lead, Flaregames
Alexander Krug, CEO & Founder, SOFTGAMES
Artem Petukhov, Head of Marketing, Pixonic


Building a Business Through Apps
Martje Abeldt, Territory Director for Central Europe and CIS, App Annie


Panel Discussion: Agents of Success! Scalability, Transparency and Accountability in The Date-Age
Moderator: Daniel Kahtan, Sr. Director of Agency Alliances
Richard Harless, Country Manager, Germany, Shazam
Johannes von Cramon, Managing Director, Growfirst
Christian Eckhardt, Co-Founder, Customlytics
Menso De Buhr, Head of Publisher Management, Ströer
Ido Bar-Oz, Mobile Growth, KAYAK