MAMA Library - AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

A/B test

Is Your A/B Test Broken? Here’s How To Fix It [MAMA Board]

Welcome to the sixteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Nir Pochter, CMO at Lightricks, a creative app development company with 100 million