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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    mobile ad fraud 2020 report

    The State of Mobile Ad Fraud – 2020 Edition

    Increased awareness of the dangers of mobile ad fraud have led to the development of powerful fraud protection solutions. As a result, fraud rates and financial exposure to fraud are dropping. However, at $1.6 billion in H1 2020 alone, potential
    how do I get high facebook ad engagement

    How to Get People to Engage with Your Facebook Ads [MAMA Board]

    how to create relevant multi touch mobile attribution

    Maintaining the Relevance of Your Attribution Framework

    getting started subscription apps

    Getting Started with Marketing for Subscription-Based Apps

    mobile funding

    Funding Strategies for App Growth [MAMA Board]

    MMP

    Why Brands Need a Mobile Measurement Partner (MMP) [MAMA Board]

    Scale Your UA with High Performing Video Ads [MAMA Board]

    rewarded traffic

    How to Get the Most Out of Rewarded Traffic [MAMA Board]

    creative testing

    Facebook Creative Testing Methodology [MAMA Board]

    How to Stand Up to Mobile Fraud [MAMA Board]