MAMA Library | AppsFlyer

MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    • AppsFlyer Performance Index Edition 12

    The AppsFlyer Performance Index – Edition XII

    The complete report card on the performance of mobile media sources covering acquisition, retention, remarketing, growth, and monetization. Edition XI includes a record 5 indices, 850+ rankings across 11 regions, and 40 app categories and genres.
    best practices for creating good Product-UA communication

    War & Peace: Tips for Creating Good Product-UA Synergy [MAMA Board]

    retargeting campaigns for mobile gaming

    How to Run Retargeting Campaigns on Mobile Games [MAMA Board]

    how do I get high facebook ad engagement

    How to Get People to Engage with Your Facebook Ads [MAMA Board]

    how to create relevant multi touch mobile attribution

    Maintaining the Relevance of Your Attribution Framework

    getting started subscription apps

    Getting Started with Marketing for Subscription-Based Apps

    mobile funding

    Funding Strategies for App Growth [MAMA Board]

    MMP

    Why Brands Need a Mobile Measurement Partner (MMP) [MAMA Board]

    Scale Your UA with High Performing Video Ads [MAMA Board]

    rewarded traffic

    How to Get the Most Out of Rewarded Traffic [MAMA Board]