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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]

    Welcome to the eighth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today's mini whiteboard master class, we have Janos Perei, CMO at TreasureHunt, an award-winning, Berlin-based mobile games studio. Even though marketing
    complex event optimization

    How Complex Event Optimization Can Boost Your Retention & ROI [MAMA Board]

    app store optimization

    Why Your ASO Doesn’t Work [MAMA Board]

    Putting Aces in Places: How to Build a UA Team to Drive Rapid Growth [MAMA Board]

    marketing tech stack

    How to Build Your App Marketing Tech Stack Like a Pro [MAMA Board]

    Think Ad Monetization of Rewarded Video is All About eCPM? Think Again! [MAMA Board]

    Facebook audience building strategy

    5 Steps for an Amazing Facebook Audience Building Strategy [MAMA Board]

    apple search ads best practices

    Apple Search Ads: What’s My True ROAS? [MAMA Board]