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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    MMP

    Why Brands Need a Mobile Measurement Partner (MMP) [MAMA Board]

    Welcome to the twenty third edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Vladimir Golinder, Head of Media Technology at 360i, an award-winning agency with

    Scale Your UA with High Performing Video Ads [MAMA Board]

    rewarded traffic

    How to Get the Most Out of Rewarded Traffic [MAMA Board]

    creative testing

    Facebook Creative Testing Methodology [MAMA Board]

    How to Stand Up to Mobile Fraud [MAMA Board]

    web to app A/B testing

    Web to App A/B Testing – How to Close the Loop [MAMA Board]

    programmatic

    How to Set Up Your Programmatic App Campaigns for Success [MAMA Board]

    A/B test

    Is Your A/B Test Broken? Here’s How To Fix It [MAMA Board]

    Incrementality and Cannibalization in User Acquisition [MAMA Board]

    data

    Best Utilization of Link Structure and Data Enrichment [MAMA Board]