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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

web to app A/B testing

Web to App A/B Testing – How to Close the Loop [MAMA Board]

Welcome to the eighteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Amitai Serphos, Head of Growth and User Acquisition at Moovit, the number one