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MAMA Library

Every Resource You Need to Learn About Mobile Attribution & Marketing Analytics

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    • web to app A/B testing

    Web to App A/B Testing – How to Close the Loop [MAMA Board]

    Welcome to the eighteenth edition of MAMA Boards, an AppsFlyer video project featuring leading mobile marketing experts on camera. For today’s mini whiteboard master class, we have Amitai Serphos, Head of Growth and User Acquisition at Moovit, the number one
    programmatic

    How to Set Up Your Programmatic App Campaigns for Success [MAMA Board]

    A/B test

    Is Your A/B Test Broken? Here’s How To Fix It [MAMA Board]

    Incrementality and Cannibalization in User Acquisition [MAMA Board]

    data

    Best Utilization of Link Structure and Data Enrichment [MAMA Board]

    web-to-app migration

    How to Do Web-to-App Migration Without Spending a Penny [MAMA Board]

    influencer marketing

    Influencer Marketing for Apps: What You Need to Know [MAMA Board]

    marketing measurement framework

    App Marketing Measurement Framework [MAMA Board]

    organic growth

    Dispelling the Organic Growth Myth [MAMA Board]

    marketing testing

    Everything You Need To Know About Marketing Testing [MAMA Board]