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Mobile Ad Fraud – What You Need to Know [Guide]

Fraud in mobile advertising has hit the prime time. In a bad way, because where there is now money, fraudsters follow ($1.3 billion estimated annual loss); but also in a good way as the industry is increasingly facing the threat head-on, which will eventually lead to greater transparency and a reality in which advertisers only pay for real, measurable value.

Mobile Ad Fraud – What You Need to Know is a comprehensive guide that explores the following:

  • Shady tactics used to defraud the system
  • What to watch out for
  • How to fight back and minimize your exposure
  • Industry perspectives from Chartboost (network), Product Madness (Advertiser), and Forensiq (fraud specialist)

 

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