Mobile Ad Fraud – What You Need to Know [Guide]
Fraud in mobile advertising has hit the prime time. In a bad way, because where there is now money, fraudsters follow ($1.3 billion estimated annual loss); but also in a good way as the industry is increasingly facing the threat head-on, which will eventually lead to greater transparency and a reality in which advertisers only pay for real, measurable value.
Mobile Ad Fraud – What You Need to Know is a comprehensive guide that explores the following:
- Shady tactics used to defraud the system
- What to watch out for
- How to fight back and minimize your exposure
- Industry perspectives from Chartboost (network), Product Madness (Advertiser), and Forensiq (fraud specialist)