How to Navigate Your Transportation App’s Marketing
It seems the transportation vertical was built for mobile. Utilizing a smartphone’s location, getting from point A to point B has never been easier and more convenient. That’s why it’s no surprise that the vertical has seen a 54% year-on-year growth in sessions as it has become part of a daily routine for millions of users. But as a relatively new vertical, we wanted to offer transportation app marketers some best practices and tips on how to successfully market their app.
To do that, we’ve invited Yifat Michaeli, a mobile marketing manager at gett (formerly GetTaxi), to tell us about how gett does it. As an app that’s enjoyed millions of downloads, she sure knows what it takes.
Enjoy the broadcast!