How Marketers Can Stay Safe From Mobile Ad Fraud | AppsFlyer

How Marketers Can Stay Safe From Mobile Ad Fraud

Part 1 – The Importance of Mobile

  • Importance of mobile apps in their broader portfolio of digital or mobile experiences
  • Impact of mobile ad fraud on their investments
  • Challenges marketers face in understanding the effectiveness of their spend and mitigating fraud or wasted spend
  • Steps they can take to ensure their advertising dollars are well spent to drive intended outcomes such as app downloads

Part 2 – The DNA of Mobile Ad Fraud

  • Common types of fraud
  • How to identify fraud with data
  • When ROI becomes dangerous
  • Data study: the scope of Mobile Ad Fraud
  • How to fight fraud