The Ad Agency Leap to Mobile [Podcast]
Overused or not, the Mad Men analogy is coming. We went from mad men to web math men and now we’re in the third phase: the age of mobile, cross-device math men. That’s where agencies need to be today.
But for many traditional agencies, that’s not an easy leap to make. So what does an agency marketer need to know to make the mobile jump?
We’ll try to answer that question in this edition of Mobile Marketing Waves. We’ll do that with Nicolas Rieul, head of mobile strategy at Dentsu, who provides a fascinating glimpse into the 2015 agency model, and offers some practical advice for agency marketers who want to win on mobile.
Listen to the podcast:
Listen on iTunes