Performance App Marketing Benchmarks – India, Q3 2016 [Data Study]
India is showing no signs of slowing down when it comes to app marketing. In fact, the country is on pace to top 7.7 billion by the end of the year. That positions India as the 4th largest app economy in the world after the US, China, and Brazil. In addition, it’s all about apps in India with no less than 93% of time spent by mobile users is done in-app, not browsers.
At AppsFlyer, we’ve experienced this growth first hand with the total number of installs we measure in the country jumping by over 50% between Q2 and Q3 of this year alone!
What does our data tell us about this fascinating country? The following deck provides the answers: