Reaping the Rewards of Rewarded Advertising [Podcast]
Rewarded advertising, aka incentivized advertising, has been around for a while. This form of advertising, which rewards users with virtual goods in return for installing or engaging with an app is considered a cost effective way to drive a volume of new installs, and in turn affecting app store rankings and as a result increasing organic traffic as well.
Rewarded ads have often gotten a bad rep, sometimes for the right reasons but many times for the wrong reasons. The main argument against it is that the quality of incentivized users is poor and they often uninstall the app after getting their reward. Although this can definitely happen, quality does not necessarily have to suffer because of quantity. Rewarded advertising done right, the smart data-driven way that is, can deliver both.
To understand more about the state of rewarded advertising in 2016, we hosted Paul Longhenry, the SVP of Strategy at Tapjoy, which is perhaps the leading network that specializes in this form of mobile advertising.
Listen to the podcast to find out:
- What are the best practices that can help marketers maximize the potential of rewarded advertising – finding the best balance between quantity and quality
- Why robust measurement and analytics is a must-have component when running incentivized
- How rewarded video ads are shaping up to be the next big thing