Looking to upgrade your marketing tech stack, but don’t know where to start? Our comprehensive guide was designed to break down the barriers of tech stack strategy, diving deep into each category of tools and evaluation criteria to provide tangible advice for the modern mobile marketer.
Get the guide to learn about the following topics:
Establishing strategic goals and defining key stack solutions to consider across your product lifecycle
Mobile attribution, marketing automation, product analytics, and customer data platforms (CDPs)
Evaluation criteria, the privacy & security review, getting buy-in, and stack design considerations—including tech stack adoption trends, real tech stack examples and more