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Looking for more marketing tech stack insights? Download the full guide to unlock exclusive content in chapters 6-7:

  • Chapter 6: Designing Your Stack for Growth

    Learn about vital strategic tradeoffs for stack design, such as build vs. buy and all-in-one vs. best-in-breed. Go beyond the basics with our data study on tech stack adoption trends, complemented by real tech stack examples from AppsFlyer customers.

  • Chapter 7: The MarTech Evaluation & Buy-in Process

    Dive deep into the anatomy of a buying decision, including top evaluation criteria, capability assessment rubrics, the security and privacy review, and how to get internal buy-in to build a solid business case.

You’re just a step away from getting the full guide, including all eight chapters and a wealth of insights!