Voilà – France Performance Benchmarks [Data Study]
Mobile is on fire in France and the advertising dollars (or rather euros) are following suit. According to eMarketer, mobile ad spend is expected to exceed the $1 billion mark this year. In 2017, that number is predicted to hit $1.5 billion.
As a company, we’re also experiencing massive growth in our business in France and to celebrate this position we held our very MAMA Paris event with top speakers and hundreds of attendees. As part of the agenda, we presented our data highlights for the French market (based on local installs and in-app events as indicated by IP).
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- The AppsFlyer Performance Index: French Edition ranking the top networks in France based on retention and scale
- Retention benchmarks per platform, per category
- Spend per app per platform in addition to a breakdown between gaming and non-gaming categories