[Webinar] Lifetime Value: The Cornerstone of App Marketing

The joint Facebook-AppsFlyer report Lifetime Value: The Cornerstone of App Marketing offered marketers an in-depth look at LTV — perhaps the most important KPI marketers should optimize towards. To compliment that and dive deeper into the inner workings of LTV measurement and optimization, we ran a joint webinar hosted by David Serfaty, Director of Partner Development at AppsFlyer, and Terry Meng, Marketing Science at Facebook.

The webinar explored:

  • Key benchmarks from the report and their underlying trends
  • How to leverage the AppsFlyer-Facebook integration to drive LTV
  • The shift from volume to value and how to leverage value-based audiences
  • Predictive LTV modelling
  • And more!


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