[Webinar] Lifetime Value: The Cornerstone of App Marketing
The joint Facebook-AppsFlyer report Lifetime Value: The Cornerstone of App Marketing offered marketers an in-depth look at LTV — perhaps the most important KPI marketers should optimize towards. To compliment that and dive deeper into the inner workings of LTV measurement and optimization, we ran a joint webinar hosted by David Serfaty, Director of Partner Development at AppsFlyer, and Terry Meng, Marketing Science at Facebook.
The webinar explored:
- Key benchmarks from the report and their underlying trends
- How to leverage the AppsFlyer-Facebook integration to drive LTV
- The shift from volume to value and how to leverage value-based audiences
- Predictive LTV modelling
- And more!