How mobile is transforming the finance industry in Africa


Yuval Isaacs Account Executive, Africa, AppsFlyer
Nicky van der Meulen Senior Manager, Nedbank
Segun Adeyemo Lead Growth Marketing Manager, Kuda

Key highlights:

  • (6:18) Biggest challenges in fintech and how to overcome them 
  • (11:11) The importance of mobile adoption 
  • (16:03) How Nedbank and Kuda are using AppsFlyer
  • (22:40) Advice for marketers to prepare for the future


Africa’s fintech sector is booming, and mobile is at the heart of an explosive rise in financial products. 

Not only are large sections of the population mobile-first (or even mobile-only) when it comes to digital activity, approximately two-thirds of the population of Sub-Saharan Africa don’t have a traditional bank account. And those who do often have to wait more than a day to receive funds transferred to them. 

With mobile penetration in the region expected to reach 50% by 2025, and with a significant young population, it’s no surprise that many users have turned to mobile apps for loans, payments, cryptocurrency, and other services that offer them financial freedom. 

In this webinar we’ll talk about the biggest challenges in the mobile fintech industry in Africa — data security, ever-changing regulation, and dealing with legacy systems and new technology stacks, to name a few — and offer you advice on how to overcome those challenges.

Watch recording here

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