Thanks!

 

John Kosner thinks Amazon may hold the future of sports broadcasting and advertising

Featuring:

John Kosner President of Kosner Media

Episode summary

Media Executive, John Kosner, who spent two decades at ESPN, discusses sports media’s challenge of catering to younger viewers, who have grown up with mobile devices and video games. Kosner sees Amazon’s exclusive deal to stream Thursday Night NFL games as an opportunity to completely reinvent how leagues engage fans- think Twitch- and is betting on other tech giants to follow.

Keep listening

Meet our host: Mike Shields

Mike Shields is the founder of Shields Strategic Consulting. Shields covered the ad business for over 15 years at top publications including The Wall Street Journal, Business Insider, Adweek and Digiday.

Background
array(4) {
  ["title"]=>
  string(73) "Get the latest marketing news and expert insights delivered to your inbox"
  ["buttons"]=>
  array(2) {
    ["button1"]=>
    array(7) {
      ["enabled"]=>
      bool(true)
      ["text"]=>
      string(9) "Subscribe"
      ["url"]=>
      string(0) ""
      ["style"]=>
      string(34) "btn btn-primary btn-primary--white"
      ["size"]=>
      string(6) "btn-lg"
      ["target"]=>
      string(29) "popup-newsletter-subscription"
      ["id"]=>
      string(0) ""
    }
    ["button2"]=>
    array(7) {
      ["enabled"]=>
      bool(false)
      ["text"]=>
      string(0) ""
      ["url"]=>
      string(0) ""
      ["style"]=>
      string(0) ""
      ["size"]=>
      string(3) "btn"
      ["target"]=>
      string(5) "_self"
      ["id"]=>
      string(0) ""
    }
  }
  ["image"]=>
  bool(false)
  ["section_settings"]=>
  array(1) {
    ["hide"]=>
    bool(false)
  }
}
Get the latest marketing news and expert insights delivered to your inbox