Episode 12
39 Min listen
Sep 15, 2022
Why it’s becoming tougher for brands to market using consumer data in the privacy shift
Featuring:
Peter Randazzo
Global Chief Technology Officer for Merkle and the CRM line of business for Dentsu Aegis Network
Episode summary
Merkle’s Global CTO, Peter Randazzo, helps break down what Apple is doing with IDFA and what that means for marketers and the mobile economy.
In addition, Randazzo discusses the growing number of challenges brands face as they look to employ consumer data for targeting, ranging from privacy regulation to the elimination of cookies.
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