Mobile fraud detection
Mobile fraud detection represents a variety of techniques and technologies used in identifying actions (impressions, clicks, installs, etc.) that aren’t actually real.
What is mobile fraud detection and protection?
Mobile fraud detection encompasses a set of technologies and reports that help mobile marketers identify fraud. Whereas mobile fraud protection uses a variety of rules and signals to actively block fraud in real-time, many advanced types of fraud require deeper analysis to detect.
Fraud detection solutions use a combination of big data, real-time machine learning and AI, allowing marketers to identify sophisticated mobile fraud including deviceID reset fraud, install hijacking, suspicious device trends, and click flooding.
What requires advanced fraud detection:
- Click redirection
- Forced clicks
- Click flooding
- Click hijacking
- Install hijacking
- Install fraud from new devices
- Install fraud hiding behind Limit Ad Tracking
- Mislabeled Clicks
