Аутентификация через SDK и хеширование

Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing before a single install or event is recorded.

Automated Protection Against

Атак «человек посередине»

Ретрансляции постбэков

Занесение в черные списки SiteID и IP

Blocks IP addresses and SiteIDs identified as actively perpetrating fraud.

Automated Protection Against

Фрода с кликами и установками, исходящего от симуляторов на основе сервера

Побочных издателей, активно распространяющих фрод

DeviceRankTM

DeviceRank blocks attribution of clicks, installs and in-app activity from devices known to be fraudulent.

Automated Protection Against

Фрода с кликами и установками, исходящего от ферм устройств

Devices identified as part of device farms.

Device farms running DeviceID Reset Fraud

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Анализ CTIT, конверсии и многоканальный анализ

Анализирует время от клика до установки, конверсию кликов в установки и многоканальные показатели «содействия», чтобы выявлять нетипичные тенденции распределения на уровне издателя и побочного издателя и принимать вовремя меры.

Валидация установок и чеков

Осуществляет валидацию установок (на iOS) и денежных транзакций (iOS и Android) с помощью App Store/Google Play.

Automated Protection Against

Фальсифицированных событий оплаты

Боты

AppsFlyer maintains an active bot signature database, blocking installs from both server-based and on-device malware based bots in real time. With over 1 trillion new datapoints generated every month, AppsFlyer's scale allows Protect360 to identify and block bots faster and more accurately.

Automated Protection Against

Server-based bots

Malware-based bots and botnets

Behavioral anomalies

As fraudsters have advanced, some have developed the ability to send click, install and in-app event reports.

Protect360 automatically analyzes behavioral patterns and identifies non-human behavioral patterns. These non-human behavioral anomalies are flagged and further validated by our data scientists. Sub-publishers trafficking in this non-human traffic are automatically cut off.

Automated Protection Against

Advanced fraudsters sending non-human traffic

Правила валидации

This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign. All settings are fully transparent to networks.

Automated Protection Against

«Живые» оповещения Live Alerts

Оповещают нужных специалистов вашей команды по электронной почте, через мобильное приложение AppsFlyer или Slack об определенных событиях или прохождении порогов, таких как высокая концентрация или большое количество новых устройств, на основе рейтингов DeviceRankTM.

Automated Protection Against

Emerging sources of fraud

Машинное обучение

Machine learning continuously updates the Protect360 platform. Fraud blacklists, DeviceRank ratings, bot signatures and behavioral anomalies are updated based on over 35 billion new data points collected daily. Automatically blocks known fraud, and flags aberrant trends for further analysis by our data scientists.

Automated Protection Against

Новых источников фрода и содействует защите платформы от новых типов фрода

Fully Transparent Reporting

Detailed reporting on all fraud blocking, savings and activity in the dashboard, as raw data and via APIs. Account-level reporting provides cross-app savings and insights, with the option to dive deeper by app, geo, partner, campaign and more.

Dedicated fraud dashboards allow advanced marketers to dive even deeper into the data behind their fraud protection. Marketers can even provide their ad network partners with access to a full fraud analysis of their traffic, so networks can improve their traffic.

Защищает от

Uncertainty about the ROI of your fraud investments

Длительного урегулирования разногласий

The transparency challenges of fraud blocking