AppsFlyer for Music & Entertainment Apps

AppsFlyer for Entertainment
& Music

It’s Showtime.

The world’s most popular entertainment and media apps choose AppsFlyer.

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Bridge the Gap with Cross-Device Attribution

 

Entertainment and music apps measurement cross-device, cross-channel and OTT

 

TV ads don’t need to be a black hole. Connect the dots between all of your advertising channels to understand the true value of offline ads. See all of your installs in one place, connecting mobile and over-the-top (OTT) app installs to TV ad campaigns.

Optimize Your Campaigns with Unlimited In-App Events

Whether it’s measuring the number of videos watched, songs streamed or playlists added, in-app events are directly correlated to retention and loyalty.  Learn which ads are driving the most engaged users, and how to target similar users in future campaigns.

Unlimited rich in-app events to measure user engagement

Utilize Smart Segmentation for Retargeting and Acquisition

Segment audiences dynamically using straightforward logic, to drive campaigns targeting specific populations. Re-engage users who have taken interest in certain content, create lookalike audiences to mirror your most loyal users, and much more.

Stay on Top of Your KPIs with Extensive Data Analytics Tools

AppsFlyer’s marketing analytics suite provides all the tools you need for assessing ad spend, cohort analysis, retention and more. Combine the data with your app revenue streams to gain true ROI visibility across all channels, campaigns and devices. 

Appsflyer exapnds your app reach

Unlock New Regions with 5,000+ Integrated Partners

Expand your app reach to new regions and audiences. AppsFlyer offers self-serve integration to thousands of regional and global advertising and technological partners worldwide. With the world at your fingertips, you can optimize new partnerships and uncover a world of new users.

Set the Stage for Mobile Marketing Success

  • Paneles de control personalizados

    Personalized dashboards provide insights at the blink of an eye

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  • Tabla dinámica

    Teams can analyze data right in the dashboard, no reliance on BI teams

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  • Cohort & Retention

    Fine-tune your team’s KPIs with holistic data views


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  • Leverage an Ecosystem

    Self-serve integrations with over 5,000 partners


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  • Measure LTV & ROI with Precision

    Uncover the quality users and shift your ad spend


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  • Powerful APIs


    Drive raw and aggregate data directly to your BI systems


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Measure Revenue from All Revenue Streams

No matter how you’re monetizing your app, we’ve got you covered. AppsFlyer measures cost and attribution data for in-app purchases, ad revenue and subscriptions. If your app offers subscription-based features, you can measure subscriptions and subscription renewals to maximize retention and optimization efforts.

AppsFlyer Fraud prevention and protection

Fraud is a $19B/Year Problem

The mobile ecosystem is plagued with an ever-growing fraud industry. Entertainment and music apps in particular are suffering from a surge in fraud, with 14.7% of downloads turning out to be fraudulent. AppsFlyer’s advanced machine-learning technology stops fraud before it happens, saving millions of dollars annually.

The Marketer’s Guide to OTT Television

Entertainment and streaming apps rely on television to drive traffic. Get the tools you need to become a TV and OTT attribution expert. Build your OTT and TV attribution and measurement strategy, learn about trends and key insights.

 

Get the Guide

 

Voot Transformed Their Mobile Marketing Efforts

Voot, one of India’s largest entertainment streaming apps, utilized AppsFlyer’s deep analytics and marketing tools to transform their user acquisition campaigns.

AppsFlyer te ofrece las respuestas y los insights necesarios para tomar decisiones de marketing más inteligentes en todos nuestros canales de medios de pago y de propiedad exclusiva.

Samantha Cohen Director, Global Media Planning The Weather Channel, an IBM Business

AppsFlyer es una parte esencial en nuestro proceso de toma de decisiones para marketing de rendimiento.

Taylor Adams, director de crecimiento

AppsFlyer has been a great enabler for measurement & analysis of our digital campaigns. It has powered critical insights on channel & publisher performance which have helped us deliver outstanding business results on app adoption and retention.

Nitin Agarwal, VP Marketing