AppsFlyer's Incrementality Testing Challenges

5 Challenges to Consider When Measuring the Incremental Lift of Your Retargeting Campaigns

Niv Klein | Dec 04, 2019
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6 Min. Read
Elements of a Mission-Critical Mobile Attribution Platform

4 Elements of a Mission-Critical Marketing Platform

Oren Kaniel | Apr 21, 2019
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3 Min. Read
AppsFlyer's Ad Spend Reporting Feature

Calculating Your True ROI with Powerful Ad Spend Enhancements

Danielle Nissan | Dec 02, 2019
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4 Min. Read
AppsFlyer CCPA compliance

CCPA Ushers in a New Era of Data Privacy

Guy Flechter | Dec 09, 2019
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4 Min. Read
AppsFlyer OneLink Landing Pages Social Media-to-App

Announcing AppsFlyer Landing Pages: Removing Friction from Social Media-to-App Journeys

Elan Freedberg | Dec 04, 2019
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3 Min. Read
top 5 app marketing trends 2019

Top 5 Data Trends that Shaped Mobile App Marketing in 2019

Shani Rosenfelder | Dec 02, 2019
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8 Min. Read
AppsFlyer Audiences Integration with TikTok

Announcing First-to-Market Audience Integration with TikTok Ads

Danielle Nissan | Nov 25, 2019
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1 Min. Read
Fraud in CPA Campaigns The Illusion of Safety

Why CPA Campaigns Don’t Protect You From Fraud

Michel Hotoveli | Nov 25, 2019
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3 Min. Read
connecting web to app in people based attribution

Web Attributed for 15%-30% of ‘Organic’ and Owned Media Installs, New Data Shows

Jillian Gogel | Nov 21, 2019
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4 Min. Read
iOS 13 Universal LInks Issue

Heads Up: Erratic Universal Link Behavior Identified on iOS 13

Michael Reznik | Nov 21, 2019
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1 Min. Read
AppsFlyer real-time attribution data

Mastering the Art of Real-Time: Leveraging Instant Attribution Data

Minnie Katzen Mayer | Nov 18, 2019
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3 Min. Read