What is Store Validation?
Apple applies the install validation service for any iOS install (both organic and non-organic) to prevent attribution of fraudulent activities.
How This Works:
Fraudsters send fake SDK messages to simulate installs or in app purchases so they can claim high CPA fees.
AppsFlyer enables install validation on iTunes and in-app purchase validation for both iTunes and Google Play, of any install or in-app purchase that has taken place to prevent attribution of fraudulent activities.
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