Mobile Attribution Glossary

• a

• Ad Exchange
• Red de publicidad
• Atribución de ingresos por anuncios
• App Store Analytics
• ARPPU (Average Revenue Per Paying User)
• ARPU (Average Revenue Per User)
• ASO (App Store Optimization)
• Assisted Installs

• c

• Cohort
• Análisis de cohortes
• Configurable Attribution Window

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• Enlaces profundos
• Deferred Deep Linking
• Device ID

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• Fingerprinting

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• ID Matching
• Eventos in-app

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• Lifetime Value (LTV)
• Lookback Window

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• Analíticas de marketing
• MMP (Mobile Measurement Partner)
• Atribución Móvil
• Mobile Attribution Methods
• Mobile Retargeting Attribution
• Atribución multi-toque

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• Non-Organic Install

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• Organic Install

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• Postback

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• Raw Data
• Re-Attribution Window
• Retencion
• Eventos in-app enriquecidos
• ROI / ROAS (Return on Ad Spend)

• s

• SDK
• Segmentation

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• Atribución de TV

• u

• Atribución imparcial
• Uninstall Tracking
• Mobile Attribution Models