Contribution Rate - AppsFlyer

Tasa de contribución

¿Qué es una tasa de contribución?

The contribution rate is a key data point in identifying a likely source of click flooding. Because click flooding involves sending a high volume of clicks – few of which correlate with an install – sources that engage in click flooding have high contributor rates. The contribution rate is calculated by dividing the number of times a given source appeared as a contributor (assisting an install), over the number of times this same source delivered the last-click prior to install.

 

Solamente los proveedores de atribución y antifraude con atribución multi toque pueden calcular las tasas de contribución.

 

Click Flooding Detection in Protect360

Inundación de clics

Una distribución casi uniforme (líneas planas) a lo largo de varios días indican inundación de clics.

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