Emulated Devices - AppsFlyer

Emulated Devices

 

What are Emulated Devices?

Emulated devices, sometimes called device emulators, are programs running on non-mobile devices which behave in a way that simulates other devices and operating systems.

 

emulated devices

Device emulator example

 

Why is This Important:

In the mobile landscape, emulated devices are commonly used by both app developers and fraudsters. 

As a development tool, emulated devices allow developers to test their products on different devices or operating systems without actually purchasing and setting up different physical devices. If, for example, the developer wants to test the app on multiple iOS or Android versions on multiple iPhones, Samsungs, or other devices, they can use the emulated device to save time, energy, and money and test more efficiently.

 

How This Works:

Fraudsters often take advantage of scripted emulated devices by programming them to engage with ad campaigns, install the app, and perform in-app activities. This effectively drains marketing budgets, delivering marketers’ ad spend into the hands of fraudsters.

 

Why AppsFlyer:

AppsFlyer’s SDK authentication fields and biometric behavior measurements validate devices through different parameters, making sure the device isn’t fake and that real humans are using the device. AppsFlyer’s SDK authentication protection is available to ALL AppFlyer clients, regardless of Protect360

 

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