Enlaces profundos: Enlaces profundos OneLink para aplicaciones móviles de AppsFlyer

OneLink™

The World's Most Powerful Deep Linking Platform

The Power Of OneLink Deep Linking

OneLink deep links detect the user’s device and whether your specific app was already installed. Using deferred deep linking, new users will be sent to the right app store first to download the app, and then, sent to the contextual content after launch. 


Our deferred deep links go a step further. When the new user installs the app, AppsFlyer passes information such as the referrer name, the campaign, promo code, discount and more to the app, delivering a contextually relevant experience based on these data points as soon as the user launches the app for the first time.

 

Users who already have your app installed will be sent the contextual in-app content automatically.

 

No wasted clicks, just the perfect conversion path, every time.

Everything a Marketer Needs to Know About Deep Linking [Guide]

Use Cases

01.

CRM & eMail Marketing

Proporciona al cliente la experiencia ideal, mide y optimiza tus mensajes de CRM y email marketing con los enlaces profundos universales OneLink y la atribución de la instalación de la app a través de los puntos de contacto.

02.

SMS & Referrals

Everyone knows that word of mouth referrals provides one of the strongest mechanisms to spread the app and create virality. Text message and SMS is the digital equivalent of this whereby friends can share great new apps with their friends.

OneLink deep linking technologies enable marketers to dynamically create short URLs to share the app or a referral program. When users click the link, they get an optimal experience – going to the app store if they don’t have the app, and to the app if they do.

And of course, every new install will be attributed to the right message, channel and campaign.

03.

Mensajes sociales y promociones

Mide cada descarga que provenga de tus mensajes de medios sociales, ya sea en Facebook, Twitter, Quora, Pinterest, Instagram o Snapchat. Incluso puedes realizar promociones que incentiven a tus fanáticos y seguidores según la cantidad de descargas que puedan impulsar. Con la conexión profunda de OneLink, cada clic y cada acción siempre se puede medir. Siempre.

04.

User Invites

When an existing user wishes to ‘invite a friend’, he will be prompted to select how he’d like to spread the word; SMS, email or social. A deep link will be automatically generated for easy sharing through the desired channel. Once the invite is sent, you will be able to track the users that are most likely to invite friends, as well as their preferred channels.

When the newly invited user installs the app from this link, AppsFlyer passes data such as the referrer name, his avatar, the campaign name, promo code, discount and more to the app, and allows you to use this data to provide a welcome screen or customized onboarding.

With AppsFlyer’s User Invites, hacking word-of-mouth is easy. It’s about a unique and share-worthy experience.

05.

Custom Onboarding

OneLink powerful deep links allow you to use the data you share in links to provide a welcome screen or customized onboarding. Having a sale? Featuring amazing content in your owned media channels? When users click on your link across your owned media channels or even in SMS & referral links, you can use the collected information (e.g what campaign they come from, who referred them, the promo code, what content they want to see and more), to welcome your fresh users with a personalized onboarding message.

06.

Medios impresos, en tiendas y externos

Cada enlace profundo de OneLink incluye un código QR y su propio URL corto personalizado. Coloca un código QR de OneLink o URL acortado en tus carteleras, anuncios impresos, folletos, materiales de ventas o embalaje de productos para medir su tasa de clic y la tasa de conversión, atribuir estas instalaciones a la campaña correcta y optimizar tu rendimiento.

07.

Intercambio de contenido y promociones

Mide qué contenido comparten tus usuarios y mejora la experiencia del usuario destinatario con OneLink. Incluso puedes configurar el enlace profundo de OneLink para medir cuántas veces se hizo clic y se reenvió cada enlace compartido, creando una plataforma increíble para incentivar el intercambio como parte de las promociones.

08.

Optimización de mensajes

Mediante el enlace profundo universal de OneLink, es fácil de medir el desempeño de cada mensaje de marketing,  ya sea en tus páginas de medios sociales, email marketing, materiales impresos o incluso vallas publicitarias. Observa tu principal mensajería de alto rendimiento para determinar qué mensajes atraen la correcta combinación de escala, retención y conversión en la aplicación .

What are you waiting for?
 Learn about AppsFlyer’s mobile attribution technology