Device farms perpetrating mobile fraud are one of the most expensive and pervasive classes of mobile fraud. DeviceRankTM is the first, and only real-time solution to this challenge.

Device Farms

They are a marketer’s worst nightmare.

Criminals with warehouses full of real mobile devices, clicking on real ads, installing real apps and even generating real engagement. The devices and installs are as real as the budgets they are draining. To further hide their activities, criminals regularly reset their DeviceIDs (gaid or idfa).

Toda la operación es prácticamente indetectable.

 

DeviceRankTM

DeviceRank builds on AppsFlyer’s mobile database — the largest anti-fraud database in the world. With over 5.7 billion mobile devices and over 1 trillion mobile events measured every month, DeviceRank has anonymously rated virtually all of the world’s smartphones, accurately identifying and blocking device farms in real-time.

Cómo funciona
Similar to the ‘bond ratings’ assigned by credit agencies, DeviceRank analyzes cross-publisher activity and rates device legitimacy based on a multi-point, anonymous profile. From legitimate, clean devices to fraudulent devices, DeviceRank’s unique combination of big data and machine learning continuously update device ratings, providing unparalleled protection.

Dispositivos fraudulentos

The engagement profile of a fraudster is very different than that of a real user. For example, even the most active app users do not download dozens of apps, from geographically diverse locations, all from paid media, every day.

Protección

Blocks installs from devices perpetrating fraud

Protect360 informa sobre estas instalaciones bloqueadas y sus ahorros resultantes

Informes transparentes para partners integrados

Dispositivos sospechosos

Algunos perfiles de engagement se ven muy sospechosos, pero (aún) no pueden ser calificados de manera concluyente como fraudulentos. Estos dispositivos reciben una calificación de "sospechoso".

Protección

Live Alerts señala cuando hay altas concentraciones de estos dispositivos

Protect360 informa sobre tendencias de dispositivos sospechosos

Informes transparentes para partners integrados

Nuevos dispositivos

New Devices are DeviceIDs not yet rated by AppsFlyer due to a lack of engagement history. With nearly every device in the world (over 5.7 billion and counting) already rated, DeviceRank is the only anti-fraud platform that actively identifies and blocks device farms hiding behind DeviceID Reset Fraud.

Protección

Automatically blocks device farms perpetrating DeviceID Reset Fraud

Live Alerts notifica a los marketers cuando las tasas de nuevos dispositivos se incrementan

IO Builder: Fraud Appendix sets the marketer’s acceptable “new device rates” before campaigns begin

Los partners integrados se mantienen al tanto de los informes transparentes

Dispositivos LAT

Some mobile users prefer to maintain an extra degree of privacy by enabling “Limit Ad Tracking” on their devices. On average, about 15% of iOS users and fewer than 4% of Android users enable this feature and are subsequently rated as LAT devices. High concentrations of LAT devices usually originate from device farms.

Protección

Live Alerts notifica a los marketers cuando las tasas de dispositivos LAT aumentan

Los marketers establecen sus términos sobre dispositivos LAT a través de IO Builder: Fraud Appendix

Informes transparentes para partners integrados

Dispositivos limpios

Real devices with healthy engagement profiles are rated as "Clean Devices". Ad networks, publishers or sub-publishers with high Clean Device rates serve as a useful benchmark in the Protect360 dashboard.

Protección

Una referencia útil para evaluar fuentes de medios, campañas y SiteID cuestionables