SDK y autenticación de Hashing

Secure, post-compilation SDK, hashing and additional security measures block fraudulent install events, replayed events and rehashing before a single install or event is recorded.

Automated Protection Against

Ataques por intermediarios

Reproducciones de postbacks

Lista negra de IP y SiteID

Blocks IP addresses and SiteIDs identified as actively perpetrating fraud.

Automated Protection Against

Fraude por clics e instalaciones desde simuladores basados en servidores

Sub-publishers que perpetran fraude de manera activa

DeviceRankTM

DeviceRank blocks attribution of clicks, installs and in-app activity from devices known to be fraudulent.

Automated Protection Against

Fraude por clics e instalaciones de granjas de dispositivos

Devices identified as part of device farms.

Device farms running DeviceID Reset Fraud

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Análisis de CTIT, convernsión y multi toque

Analiza el tiempo de clic a la instalación, las tasas de conversión de clic a la instalación y las tasas de contribución multi toque para identificar y abordar tendencias de distribución anormales a nivel de publisher y sub-publisher.

Automated Protection Against

Validación de instalación y recepción

Valida las instalaciones (en iOS) y las transacciones de ingresos (iOS y Android) con App Store/Google Store.

Automated Protection Against

Eventos de ingresos fraudulentos

Bots

AppsFlyer maintains an active bot signature database, blocking installs from both server-based and on-device malware based bots in real time. With over 1 trillion new datapoints generated every month, AppsFlyer's scale allows Protect360 to identify and block bots faster and more accurately.

Automated Protection Against

Server-based bots

Malware-based bots and botnets

Behavioral anomalies

As fraudsters have advanced, some have developed the ability to send click, install and in-app event reports.

Protect360 automatically analyzes behavioral patterns and identifies non-human behavioral patterns. These non-human behavioral anomalies are flagged and further validated by our data scientists. Sub-publishers trafficking in this non-human traffic are automatically cut off.

Automated Protection Against

Advanced fraudsters sending non-human traffic

Reglas de validación (Validation Rules)

This proprietary platform allows marketers to define when installs should not be attributed based on a number of parameters, including fraud data. Includes the ability to define custom CTIT thresholds per app, region, partner or campaign. All settings are fully transparent to networks.

Automated Protection Against

Mismatched geo or app versions

Live Alerts

Notifica a los miembros correspondientes de tu equipo a través de correo electrónico, la aplicación móvil de AppsFlyer o por notificación Slack cuando se cumplan determinados eventos o umbrales, como una concentración alta o un gran número de dispositivos nuevos según las calificaciones de DeviceRankTM.

Automated Protection Against

Emerging sources of fraud

Aprendizaje de máquina

Machine learning continuously updates the Protect360 platform. Fraud blacklists, DeviceRank ratings, bot signatures and behavioral anomalies are updated based on over 35 billion new data points collected daily. Automatically blocks known fraud, and flags aberrant trends for further analysis by our data scientists.

Automated Protection Against

Fuentes emergentes de fraude y agiliza la protección de la plataforma contra nuevos tipos de fraude

Fully Transparent Reporting

Detailed reporting on all fraud blocking, savings and activity in the dashboard, as raw data and via APIs. Account-level reporting provides cross-app savings and insights, with the option to dive deeper by app, geo, partner, campaign and more.

Dedicated fraud dashboards allow advanced marketers to dive even deeper into the data behind their fraud protection. Marketers can even provide their ad network partners with access to a full fraud analysis of their traffic, so networks can improve their traffic.

Protege contra

Uncertainty about the ROI of your fraud investments

Negociaciones de conciliación prolongadas

The transparency challenges of fraud blocking