The State of Mobile App Install & Engagement Fraud [Data Study]
Mobile Advertising Fraud is a real concern in the industry today and for good reason. As budgets move to mobile, so do fraudsters who follow the money trail. But data studies on mobile ad fraud do not focus on performance app marketing, specifically install and post-install fraud.
AppsFlyer’s State of Mobile App Install & Engagement Fraud is the first such report. Based on the company’s DeviceRank™ technology – the industry’s first fraud prevention solution to identify and exclude fraud at the device level – the study covers 500 million devices and offers the following:
- Estimated cost to the mobile app advertising industry in 2016
- A heatmap displaying the fraud rate of top markets across the globe
- Breakdown by operating system and OS version
- And more!