Elevate your app marketing with holistic measurement

Mobile marketing shouldn't be a shot in the dark—that's why we've created the ultimate mobile attribution platform.

Advanced Measurement Tools
for Data-Driven Marketers

Omni-channel measurement

Easily determine which users engage with your app, how they use your app, and what revenues they generate with unlimited rich in-app events. Sync this data over to ad networks to attract better users, or to retargeting providers or push messaging platforms to re-engage users and improve your retention.
Omni-channel measurement

Sync AppsFlyer mobile analytics with your other data systems to measure the omnichannel impact of your mobile marketing. We’ll automatically calculate the full LTV of your acquired app users and the real value generated by each media source.

Rich in-app events
Sync your AppsFlyer mobile analytics with your other data systems (e.g. your BI system or retail customer database) to measure the omnichannel impact of your mobile marketing. By connecting the dots, you’ll be able to accurately calculate the omni-channel LTV of your acquired app users and the real value generated by each media source.
Rich in-app events

Easily determine which users engage with your app, which features they use most, and how much revenue they generate with unlimited rich in-app event measurement. Sync this data to your ad networks, DSPs and push messaging platforms to boost acquisition and re-engage lapsed users.

Ad revenue attribution
In-app advertising is a major revenue source for many mobile apps. AppsFlyer is the only attribution provider to measure and attribute in-app advertising revenues to specific marketing channels and campaigns, so you can optimize your campaigns based on their total mobile LTV.
Revenue & Cost Data

With over 5,000+ integrated advertising partners, AppsFlyer is the only attribution provider to map in-app advertising revenue to specific channels and campaigns. We also measure media cost automatically—so you can optimize your campaigns based on their total mobile LTV and ROI.

Omni-channel measurement

Easily determine which users engage with your app, how they use your app, and what revenues they generate with unlimited rich in-app events. Sync this data over to ad networks to attract better users, or to retargeting providers or push messaging platforms to re-engage users and improve your retention.
Universal Deep Linking

Create powerful deep links that send every user to the optimal page in an app, from sources across every possible OS, channel and platform. At every step of the customer journey, OneLink delivers a frictionless and automated user experience with analytics built-in.

Rich in-app events
Sync your AppsFlyer mobile analytics with your other data systems (e.g. your BI system or retail customer database) to measure the omnichannel impact of your mobile marketing. By connecting the dots, you’ll be able to accurately calculate the omni-channel LTV of your acquired app users and the real value generated by each media source.
Dynamic Audiences

Sync dynamic, rich audience segmentation with all your advertising partners for better user acquisition, lookalike targeting, re-engagement and device exclusion. Our customizable rules make it easy to model organic power users, deploy sequential messaging and optimize in real-time.

Ad revenue attribution
In-app advertising is a major revenue source for many mobile apps. AppsFlyer is the only attribution provider to measure and attribute in-app advertising revenues to specific marketing channels and campaigns, so you can optimize your campaigns based on their total mobile LTV.
360° Fraud Protection

Protect360 delivers comprehensive mobile fraud protection. No matter the fraud type, our unique scale, machine learning, and behavioral analysis provide unparalleled coverage. Dive deeper into your fraud savings with dedicated dashboards, customizable rules and live alerts.

Getting Started is Easy

1
Install the
AppsFlyer SDK
2
Set up your
traffic sources
3
Measure and optimise
your campaigns

Attribution for the Best in Mobile

AppsFlyer helps us deliver quick insights into networks that have high user acquisition costs and low lifetime value.
Aakash Gupta, Senior Manager, Growth Marketing
With AppsFlyer's all-around data analysis, innovation and 24x7 professional support team, we make better decisions on our global growth strategy.
Claire Sun, Head of Business Growth
Without AppsFlyer, it's inconceivable how we would accomplish the kind of multi-platform attribution that has helped Turo be successful.
Adam Miller, Director of User Acquisition
Before using AppsFlyer, it was an absolute nightmare.  Fox was using everything from device detection vendors to mobile attribution vendors, and everything in between. For us, to have a consolidated dashboard was a key feature.
Zack Simone, Marketing Manager

Start Measuring With AppsFlyer Today

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