Top 10 Mobile Marketing Stats from July | AppsFlyer
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Top 10 Mobile Marketing Stats from July

Avatar Shani Rosenfelder Aug 05, 2015


Key data points* from the mobile marketing space
$3BPredicted US app install ad spend in 2015
$2.8Blnstagram’s estimated global mobile ad revenue in 2017
35MNumber of phones sold by Xiaomi in H1 2015 – up 33% YoY
105%Twitter engagement increase YoY in Q4 2014
70%Americans uninterested in paying $2 a month to remove mobile ads
62%Average cross-platform opt-in rate for push notifications
51%iPhone users who upgrade every two years
45%Rich media ads delivered in HTML5, leaving 5.3B ads wasted
21%Mobile video ad spend out of total global mobile spend in Q2 2015
*Some figures were rounded off to enable best fit in design