Top 10 Mobile Marketing Stats from November 2015 | AppsFlyer
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Top 10 Mobile Marketing Stats from November 2015

Avatar Shani Rosenfelder Dec 08, 2015
Key data points* from the mobile marketing spaceClick me
8Bvideo views a day on Facebook, double the April ratefacebook
6Bvideo views per day on Snapchat, triple the May rateSnapchat
$3.4Brevenue of Activision following King acquisition, more than Sony and MicrosoftSony and Microsoft
20kretailers added to MasterPass Wallet by MasterCardMasterPass Wallet
1,887app developers generated at least $1 million in last 12 monthsPollenvc
92%of users say they plan to use more apps in the futureLocalytics
60%of marketers would reallocate their media spend over lack of sufficient third-party measurementAna
34%of marketers still not using robust measurement techniqueseMarketer
3.5xlikelihood that high performing companies use mobile analyticsSaleForce
3xincrease in retention when using push messagingKahuna
*Some figures were rounded off to enable best fit in design